paster controller name-of-new-controller
start with a main controller:
for simple sites this may be enough. (i.e. sites with only one level deep)
for these sites it seems like over kill to make a separate controller for each page if there is really only an index page for each one.
It may be adequate to stick with a template system (i.e. manual static, sphynx, webby) for a simple site. On the other hand, if you're comfortable with python and needs grow in the future, it is nice to have a framework in place. Pylons doesn't add a lot of bloat to even a simple site. A framework keeps things consistent across projects.